Our Story

BLING's owners, Veronica Castillo and Kimberley Seacrist, met in 2008 and developed a friendship doing Zumba together and hanging with their daughters. They became instructors and currently teach Zumba together a few times a week. With their love for fashion and jewelry - and after attending many house parties offering fashion jewelry - Kim asked Veronica if she’d like to start BLING.  Kimberley used to do sterling silver house parties from 2003-2007 but stopped to focus on her girls. With older girls and more free time BLING became a reality in May of 2017.

BLING offers fashionable, hand-crafted sterling silver, gold-plated and fashion jewelry pieces for all tastes and ages. We carry unique pieces sourced from 13 different countries (including Italy, India, Thailand and Vietnam) and created by more than 60 artisans and manufacturers worldwide. Our prices start at $8, most pieces are priced between $15-$50 and nothing is over $175. We believe quality and beauty can be affordable and fun!


After a lot of positive feedback, BLING launched this website to offer its beautiful jewelry to anyone in the US. 

In September 2018 we opened our little BLING Jewelry Boutique, by appointment only and for private shopping parties, at 118 Main Street Suite 4 in Watertown, MA.

BLING can be found in Facebook and Instragram: /BlingJewelryCompany.


About Kim:

Kim is a Watertown, MA native and the owner of a fine jewelry family business – Santisi and Bove (established in 1947) in the Jewelers’ Building in Downtown Boston.  She has two school aged daughters daughters in the Watertown Scand has participated in many town and school fundraisers.

About Veronica:

Veronica has lived all over the world (Venezuela, England, Spain, California) and finally settled in Watertown, MA in 2003 to start a family. She has an MBA from Babson with a focus on Entrepreneurship and worked in Marketing for over 20 years (Polaroid, LoJack, ADI). She has two school aged daughters who love hanging with Kim's two.